Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable!

Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable!

Marketing Metrics 101: How to Use Metrics to Optimize Your Marketing Strategy

The point of measure marketing is to determine if a marketing strategy is working and how the strategy is performing. Marketing metrics (and the marketing industry) is filled with acronyms, ratios, buzzwords – thing that obscure what they mean and what they measure.

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define the principle in our company wiki

Why Optimizing for the Customer Journey Leads to More Customers

Successful business practices are often derived from viewing the business from the customer’s perspective. However, per McKinsey and Company, many companies struggle with this concept because of the overwhelming focus on individual touchpoints, rather than the beginning-to-end customer journey. This is understandable, as most companies aren’t naturally wired to think about the journey, or don’t have the resources or the time to sufficiently tackle it, so they may prioritize improvements to individual touchpoints, such as a customer service phone call over addressing the entire thing.

We Surveyed 94 Marketers: Here’s What We Learned

We’re big fans of learning directly from our customers at Rockerbox. Since launching the company, we’ve had hundreds of conversations with marketers at startups all the way up to fortune 500 companies.  These conversations have been an amazing way to learn firsthand about the problems that marketers face day in and day out.

3 Things Top Marketing Organizations Do Well

If you’re a marketer, there’s one less thing you have to try and solve for: according to Harvard Business Review contributors Marc de Swaan Arons and Frank van den Driest, it’s possible–dare I say easy–to create the ultimate marketing machine.

Chatting about Rockerbox with Neil from SpareMin

I had a chance to speak with one of Rockerbox’s investors, Neil Mody, last week. Neil is the former founder of nRelate which was sold to IAC. Since then, he’s gone on to start SpareMin, an awesome way to have meaningful conversations when you’re available. Check out our conversation where we discuss Rockerbox and the broader marketing landscape.

Why Don’t You Get a Sponge? What Startups Can Learn From Larry David

Every company has a code. A defined set of standards to which employees are expected to uphold. Rockerbox is no different — except that we borrow our code from a rather unconventional source.

5 Questions to Answer Before Switching to Multi-Touch Attribution

Marketing your company or products starts pretty simply. A Facebook test here or there. A couple of AdWords campaigns. Once you achieve a bit of success, however, and realize it’s time to expand the scope of your marketing, things will become complicated very quickly.

Why Focusing on CTR Leads to Poor Prospecting Performance

At Rockerbox, we’ve learned that focusing on click-through rates will lead to poor business outcomes in display prospecting campaigns. This is because there is little to no correlation between click-through rates and conversion rates.

What’s in a name? The story behind “Rockerbox”

At Rockerbox, we’re all about making the lives of marketers easier. Using real-time browsing behavior, we identify and target user intent with our Recency Analytics solutions and Recency Marketing services. You might wonder, then, how the name “Rockerbox” fits into that picture.

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Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable! This acquisition accelerates Rockerbox across the board. The addition of Event...

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Marketing Metrics 101: How to Use Metrics to Optimize Your Marketing Strategy

The point of measure marketing is to determine if a marketing strategy is working and how the strategy is performing. Marketing metrics (and the marke...

Read more

Why Focusing on CTR Leads to Poor Prospecting Performance

At Rockerbox, we’ve learned that focusing on click-through rates will lead to poor business outcomes in display prospecting campaigns. This is because...

Read more

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define the principle in our company wiki as: Subway Principle: If we get an email, but do...

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Why Don’t You Get a Sponge? What Startups Can Learn From Larry David

Every company has a code. A defined set of standards to which employees are expected to uphold. Rockerbox is no different — except that we borrow our ...

Read more

What’s in a name? The story behind “Rockerbox”

At Rockerbox, we’re all about making the lives of marketers easier. Using real-time browsing behavior, we identify and target user intent with our Rec...

Read more