The Biggest Data Challenges for B2C Marketers (And How to Solve Them)

Rockerbox Roundup is a weekly curated blog series — bringing you the most relevant insights, tips and tricks from the digital marketing ecosystem. If you enjoy what you read, please share to spread the word! 

 

The Biggest Data Challenges for B2C Marketers (And How to Solve Them)

Rockerbox Roundup is a weekly curated blog series — bringing you the most relevant insights, tips and tricks from the digital marketing ecosystem. If you enjoy what you read, please share to spread the word!   

Marketing Attribution Today and Beyond: Experts Explain How to Set up for Success

Rockerbox Roundup is a weekly curated blog series — bringing you the most relevant insights, tips and tricks from the digital marketing ecosystem. If you enjoy what you read, please share to spread the word!   

Introducing Rockerbox’s New Tune-In Package

Need to maximize viewer engagement and tune-in? Now, there’s a comprehensive solution for that: The Rockerbox Tune-In Package.

Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable!

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define the principle in our company wiki

Why Optimizing for the Customer Journey Leads to More Customers

Successful business practices are often derived from viewing the business from the customer’s perspective. However, per McKinsey and Company, many companies struggle with this concept because of the overwhelming focus on individual touchpoints, rather than the beginning-to-end customer journey. This is understandable, as most companies aren’t naturally wired to think about the journey, or don’t have the resources or the time to sufficiently tackle it, so they may prioritize improvements to individual touchpoints, such as a customer service phone call over addressing the entire thing.

We Surveyed 94 Marketers: Here’s What We Learned

We’re big fans of learning directly from our customers at Rockerbox. Since launching the company, we’ve had hundreds of conversations with marketers at startups all the way up to fortune 500 companies.  These conversations have been an amazing way to learn firsthand about the problems that marketers face day in and day out.

5 Questions to Answer Before Switching to Multi-Touch Attribution

Marketing your company or products starts pretty simply. A Facebook test here or there. A couple of AdWords campaigns. But once you achieve a bit of success and realize it’s time to expand the scope of your marketing, things will become complicated very quickly.

Chatting about Rockerbox with Neil from SpareMin

I had a chance to speak with one of Rockerbox’s investors, Neil Mody, last week. Neil is the former founder of nRelate which was sold to IAC. Since then, he’s gone on to start SpareMin, an awesome way to have meaningful conversations when you’re available. Check out our conversation where we discuss Rockerbox and the broader marketing landscape.

Why Don’t You Get a Sponge? What Startups Can Learn From Larry David

Every company has a code. A defined set of standards to which employees are expected to uphold. Rockerbox is no different — except that we borrow our code from a rather unconventional source.

Why Focusing on CTR Leads to Poor Prospecting Performance

At Rockerbox, we’ve learned that focusing on click-through rates will lead to poor business outcomes in display prospecting campaigns. This is because there is little to no correlation between click-through rates and conversion rates.

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Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable! This acquisition accelerates Rockerbox across the board. The addition of Event...

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Introducing Rockerbox’s New Tune-In Package

Need to maximize viewer engagement and tune-in? Now, there’s a comprehensive solution for that: The Rockerbox Tune-In Package. If you’re a marketer in...

Read more

5 Questions to Answer Before Switching to Multi-Touch Attribution

Marketing your company or products starts pretty simply. A Facebook test here or there. A couple of AdWords campaigns. But once you achieve a bit of s...

Read more

Marketing Attribution Today and Beyond: Experts Explain How to Set up for Success

Rockerbox Roundup is a weekly curated blog series — bringing you the most relevant insights, tips and tricks from the digital marketing ecosystem. If ...

Read more

Why Focusing on CTR Leads to Poor Prospecting Performance

At Rockerbox, we’ve learned that focusing on click-through rates will lead to poor business outcomes in display prospecting campaigns. This is because...

Read more

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define the principle in our company wiki as: Subway Principle: If we get an email, but do...

Read more