Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable!

Popular Posts

Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable! This acquisition accelerates Rockerbox across the board. The addition of Event...

Read more

Marketing Metrics 101: How to Use Metrics to Optimize Your Marketing Strategy

The point of measure marketing is to determine if a marketing strategy is working and how the strategy is performing. Marketing metrics (and the marke...

Read more

Why Focusing on CTR Leads to Poor Prospecting Performance

At Rockerbox, we’ve learned that focusing on click-through rates will lead to poor business outcomes in display prospecting campaigns. This is because...

Read more

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define the principle in our company wiki as: Subway Principle: If we get an email, but do...

Read more

Why Don’t You Get a Sponge? What Startups Can Learn From Larry David

Every company has a code. A defined set of standards to which employees are expected to uphold. Rockerbox is no different — except that we borrow our ...

Read more

What’s in a name? The story behind “Rockerbox”

At Rockerbox, we’re all about making the lives of marketers easier. Using real-time browsing behavior, we identify and target user intent with our Rec...

Read more