Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable!

All Posts

What’s in a name? The story behind “Rockerbox”

At Rockerbox, we’re all about making the lives of marketers easier.

Using real-time browsing behavior, we identify and target user intent with our Recency Analytics solutions and Recency Marketing services.

You might wonder, then, how the name “Rockerbox” fits into that picture.

mining-gold-with-a-rockerbox

The History of the RockerBox

A Google search of the term “rockerbox” likely leads you to sepia-toned photographs of gold miners like the one above.

Using a box set on rockers, these miners sifted a mixture of sand and gravel in search of gold. Here’s a short video of a rocker box in action:

 

Sifting for Gold

Just as gold miners used rocker boxes to separate dirt from gold, Rockerbox analyzes millions of ad impressions daily to surface real-time insights about who customers are and where they browse. We believe that a user’s most recent browsing behavior is the most important for identifying and targeting the prospects that matter.

And we're not alone in that belief.

Learn More

Find the gold in your marketing data! Visit us at rockerbox.com or get in touch.

Ron Jacobson
ABOUT THE AUTHOR | Ron Jacobson
Ron Jacobson is the Founder and CEO of Rockerbox. Prior to Rockerbox, he managed the Real Time Platform product team at AppNexus. Ron is a McGill University alumn (Comp Sci + Econ), San Antonio Spurs fan, Triumph rider, late night coder and mentor to various NYC startups.
Popular Posts

Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable! This acquisition accelerates Rockerbox across the board. The addition of Event...

Read more

Marketing Metrics 101: How to Use Metrics to Optimize Your Marketing Strategy

The point of measure marketing is to determine if a marketing strategy is working and how the strategy is performing. Marketing metrics (and the marke...

Read more

Why Focusing on CTR Leads to Poor Prospecting Performance

At Rockerbox, we’ve learned that focusing on click-through rates will lead to poor business outcomes in display prospecting campaigns. This is because...

Read more

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define the principle in our company wiki as: Subway Principle: If we get an email, but do...

Read more

Why Don’t You Get a Sponge? What Startups Can Learn From Larry David

Every company has a code. A defined set of standards to which employees are expected to uphold. Rockerbox is no different — except that we borrow our ...

Read more

What’s in a name? The story behind “Rockerbox”

At Rockerbox, we’re all about making the lives of marketers easier. Using real-time browsing behavior, we identify and target user intent with our Rec...

Read more